To get you started, here’s what usually goes in a company press kit:

Company details: 

Hello, I'm The Salsa Guy. I’m Angel Alberto Rodríguez Serrano, a freelance Latin and ballroom dance instructor and entertainer.  I am a proud Puerto Rican (the country of Salsa) raised between the island and New York City with the passion for dancing and instructing. I've been instructing Salsa, Rueda, Folk dances and other Latin dances at various locations in Richmond since 2008. 


I've performed in New York, concerts and many various venues and festivals in Virginia. My instruction emphasizes how to lead and follow a dance partner and my goal is to give you the self-confidence you need to be able to dance with anyone. 


My style of instruction has been described as friendly, entertaining and funny so come and take a lesson and be the judge of that!


I have an amazing range of event ideas perfectly suitable for your next corporate event, birthday, retirement party, quinceañera, festival, wedding, or any special occasion. It includes the following performances:

  1. Group Lessons and Workshops for Salsa, Merengue, Cha-Cha-Cha and Bachata

  2. Cuban Salsa Rueda de Casino Dance Performances

  3. Mexican Folk Dances

  4. Tango Dance Performances

  5. Puerto Rican Folk Dances

  6. Live Music Show of Salsa & Folk Dancing 

Here is a brief description of classes, performance groups and ideas for special events. If I can be of any service please let me know:

1. Group Lessons and Workshops for Salsa, Merengue, Cha Cha and Bachata

A large number of participants have enrolled in these dance lessons and have claimed the lessons to have a life changing impact over their daily routines. Dancing has many health benefits for both mind and body. It’s good for your heart and helps with balance and coordination. It also relieves stress and makes you happy. Participants will gain the confidence to show off their newly acquired dance skills at social events and parties. No partner is needed.

2. Cuban Salsa Casino Rueda Dance -  Salsa Guy's Reuda Club of Richmond Virginia

My performance team is happy to showcase their skills from consistent training and hard work. Salsa Rueda de Casino is a fun, upbeat, high energy Cuban dance. It is a community danced in a circle as dancers follow a "caller", synchronizing their moves and switching partners at the caller's request. Audiences enjoy watching the spinning, turning, clapping and movements in unity. Rueda originated in Havana, Cuba in the late 1950s and continues to grow in popularity all over the world. Click here for picture and more information.

3. Mexican Folk Dances

A major aspect that characterizes Mexico is the joy and colors of its typical dances. People from all around the world admire them, and love to see the dances in conjunction with good music, which is considered the pride of Mexican culture. The Mexican Folk dances, including Mexican Folk Jarocho, are considered to be an amazing dance option for your next event. Click here for picture and more information.

4. Tango Dance 

Tango is yet another enthusiastic genre of dancing that is loved and adored in the ranks of dancers around the world. Hence, you might want to learn about its history and the various unique type of dancing that has a sexy and sweet feel when you watch it. It is performed by partners expressing an element of romance in their synchronized movements. Click here for additional information.

5. Puerto Rican Folk Dance - The Dance Company Tradición

Cultural and folk dances are considered to be unique with a sense of purity to them. Such dance performances are loved throughout the world and adored by culture lovers. The traditional Puerto Rican folkloric dances are no different as they are also loved by millions of Puerto Ricans as well as people from all over the world. Puerto Rican Folk Dances include Bomba, Plena, Danza, Polka, and much more. They are musical traditions that move people to dance. Click here for additional information.

6. Puerto Rican Folk Dance Show - The Dance Company Tradición and the Salsa and Folk band Kandencia




The live music of the Kadencia orchestra and the dance performance by the dance company Tradición are the perfect elements that highlight the most important artistic manifestations of Puerto Rican culture. This show is an expression and social interaction of movement and music which gives you a vision of the feelings of the Puerto Rican people, and their culture.


Kadencia is an orchestra dedicated to conserving and promoting Afro-Puerto Rican music. The folk group Tradición, also known as Salsa Guy's Bomba y Plena, brings to life the past and present of the Puerto Rican dance culture. Together we promote Puerto Rican culture and educate audiences on our island’s native musical and dance expressions.


Our live musical and dance performance, allow you to discover common elements of all cultures in any part of the world. 

What Does It Cost?

Depends on the duration of the event, type, location travel time and other item and special request. Some clients only want a dance lesson, others performances or just a meet and greet. We can also supply a DJ and/or a professional sound if you want to extend the vibe of your event. Please contact me at with questions.

7. Ranchera & Mariachi Singer -  Click here for additional information

8. Venezuelan Folk Singer -  Click here for additional information





  1. Start with the essentials: a detailed company description, brand guidelines, high-resolution images & logos. You can also include relevant numbers or fact sheets in your corporate media kit. 

  2. Bios & headshots. These are especially important if there’s someone in particular in your company who’s suitable for interviews, expert commentary, and speaking engagements.

  3. A selection of press releases and examples of media coverage. Pick at least a few relevant and recent stories that got you coverage, and list all the outlets that picked up your stories before. 

  4. Awards & recognition. If there are any recent awards that position your company as an industry leader, they should go in your press kit.

  5. Contact information. Indicate who’s the best person to reach out to for press inquiries, along with their contact details. You might also want to add social media handles to your company press kit.

Here are the key things that every press kit should include:

  1. Boilerplate.

  2. Team bios & quotes.

  3. Logo variants.

  4. High-resolution images.

  5. Videos & audio files (if relevant)

  6. Contact information.

  7. Social links.

  8. Product/service fact sheet.